Objective:
Allocate a specific marketing budget for the community, ensuring it's controlled and disbursed by active community members.
Introduce more community-driven marketing initiatives to improve protocol visibility and adoption.
Ensure better security and transparency through multi-signature wallets and collaborative decision-making.
Details of the Proposal:
Allocate Marketing Budget - Set aside funds (amount decided by community) from the treasury for community-led marketing initiatives. These funds should be deposited in a multi-signature wallet to ensure secure and consensus-based disbursement.
Establish a Marketing SubDAO - Form a subDAO comprising community members who have a keen interest in marketing. This subDAO will be responsible for curating, discussing, and green-lighting various marketing tasks and initiatives over the year.
Marketing Tasks & Initiatives - Commission specific, actionable tasks such as Twitter threads, in-depth tech summaries, monthly governance metrics, and other marketing collateral. SubDAO reviews and approves submissions, releasing funds to contributors who deliver quality work.
Year-end Assessment - At the end of the fiscal year, all unused marketing funds should be returned to the primary DAO treasury.
Rationale for the Proposal:
Addressing Historical Shortcomings - A noticeable challenge has been the limited involvement of key developers and top holders in marketing endeavors. Their relative absence has created a gap in effective marketing, which has been a significant pain point. This proposal fills that void, leveraging the broader community's energy and insights to drive marketing, thus ensuring continuous and effective promotional efforts.
Augmenting Community Involvement - By allocating funds specifically for community-driven marketing, we foster a more inclusive and active community that has a tangible stake in the growth of the Synapse Protocol.
Enhanced Security & Transparency - A multi-signature wallet, overseen by dedicated community members, ensures that funds are disbursed judiciously and transparently.
Harnessing Diverse Expertise - Different community members bring unique marketing insights and expertise. By enabling them to lead and contribute, we ensure a diverse array of marketing initiatives that cater to various audience segments.
Efficient Budget Utilization - With a clear return mechanism for unused funds, we encourage the efficient and judicious use of the allocated budget, ensuring maximum ROI for every marketing dollar spent.
Conclusion:
The Synapse Protocol's growth is deeply intertwined with its community's active participation. By allocating a marketing budget specifically for community-led initiatives, we empower our members to take a front-row seat in the protocol's growth narrative. This proposal is a testament to the DAO's commitment to inclusivity, transparency, and efficient growth, leveraging the collective strength of the Synapse community.
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Special thanks to Gravity and Bottomseller for the basis of these ideas! Please share your thoughts and vote.