Overview:
Synapse Protocol is at the forefront of realizing the vision of chain abstraction. As we edge closer to turning this vision into reality with SynChain and Synapse Interchain technology, the necessity for robust, continuous, and professional communication escalates. This proposal outlines the imperative need for assistance with communications through social media management and third party research.
Justification for Contracting Social Media Management and Research:
Continuous Engagement:
Twitter is typically the first interaction a potential user has with a project. When someone discovers a project, they will first check Twitter to get a sense of community activity, understand what the protocol does, and verify that new developments and partnerships are being announced on a regular basis.
At SCRIB3, we are not only experts at communicating technical differentiators and providing educational resources, but also at curating narratives. Being Web3 native allows us to understand your target audience, because we are your target audience.
Maintaining a predictable cadence while quickly capitalizing on new narratives and trends is time-consuming, but consistency is key and the upside of quality, organic social content has never been better.
Professional Communication:
SCRIB3 and Reflexivity Research are committed to delivering technical content of excellent quality, presented in a straightforward and clear manner. By focusing on education, we bridge the gap between protocol curiosity and becoming community members. Creating research and thought leadership pieces brings discoverability and credibility to Synapse Protocol, and increases the sense of strength within the community and its trust in leadership. Thorough and well-written communications send the message that this is a quality project.
High-quality long-form third party research:
Reflexivity Research will construct and publish recurring quarterly overview reports of Synapse Protocol. These reports will then be published through Reflexivity’s various distribution channels such as Twitter, email, our website, and various distribution partnerships. These will provide information about developments throughout each quarter, with the first report being a full-length overview of the protocol.
Budget Allocation:
A budget of $180,000 for one year is proposed for this joint proposal of social media management from Scribe and research from Reflexivity Research. Responsibilities for each respective firm would be the following:
Full Twitter account management
- 2-3 original pieces of content per day
- Weekly threads to flesh out protocol differentiators and educate the audience
- Curated posts to bring awareness and showcase the protocol’s mission
- Daily replies and engagement with your community
- Engaging with big accounts for audience arbitrage
Visit: www.scrib3.co for case studies and context on who we are.
Quarterly reports on the Synapse protocol
- Bridge and synchain network usage statistics
- Overview of Synchain technical architecture
- Tokenomics
- Competitive advantages
- Areas of improvement, etc.
- These reports will be published through Reflexivity’s Twitter, direct email list of 60,000 readers, as well as TradingView, Real Vision, and our other global distribution partners.
Visit: reflexivityresearch.com for 25+ free example reports.
Conclusion:
When content quality, professionalism, and consistency are required, Reflexivity Research and SCRIB3 are the safest bet you can make. At the price of one senior hire, you get access to two very experienced teams boasting deep expertise taking protocols to market, and drafting world-class research and educational content.
